Mount Mercy launches NIL Locker Room platform with Athletic Solutions

CEDAR RAPIDS, Iowa — Mount Mercy athletics has partnered with Athletic Solutions to introduce the NIL Locker Room, a new initiative designed to provide every student-athlete with the opportunity to benefit from their name, image, and likeness while building their personal brand.

The NIL Locker Room creates an opportunity for every player on every team, ensuring broad access to NIL participation across all sports and roster levels. Through the platform, Mount Mercy student-athletes can launch personalized online storefronts featuring officially licensed merchandise, enabling fans to directly support their favorite players by purchasing custom athlete-branded gear.

"This partnership reflects our commitment to providing innovative NIL opportunities for all of our student-athletes," said Director of Athletics Paul Gavin. "The NIL Locker Room allows our athletes to engage with fans in a meaningful way while building valuable skills that will benefit them beyond their playing careers."

Athletes who opt into the program gain access to:

• A personalized retail storefront featuring their own branded merchandise
• The ability to earn royalties on every sale
• Tools to market directly to their fan base
• Opportunities to grow their personal brand year-round

The NIL Locker Room emphasizes fan-driven support by enabling student-athletes to promote their store links through social media and other channels. Fans can purchase athlete-specific gear and sign up for exclusive updates on new product releases and limited-edition drops. This model transforms each athlete's community into an active support network, generating excitement around new merchandise while building a sustainable revenue stream.

Student-athletes can sign up by visiting the Mount Mercy storefront and clicking or tapping on "Athlete Sign Up." They will also have access to a player portal where they can monitor earnings, track product performance, and manage their growing brand. The platform provides transparency and hands-on experience in managing a business, giving student-athletes practical exposure to marketing, branding, and entrepreneurship.